Tell Charmin: Nature’s Calling, and She Wants Her Forests Back!

Tell Charmin: Nature’s Calling, and She Wants Her Forests Back!

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Most consumers don’t know that the toilet paper they find on shelves is made in part from climate-critical forests like Canada’s boreal forest.

Charmin, which is America’s number one toilet paper brand, is fueling a tree-to-toilet pipeline which threatens our climate, Indigenous communities, and the iconic boreal caribou. Every minute, a small city block’s worth of boreal forest is clearcut, in part to produce Charmin.

We should not have to cut down climate-critical forests to make throwaway toilet paper. We need to stop this tree-to-toilet pipeline and make Charmin planet-safe.

Illustration credit: Ben Wiseman for NRDC

Drawing of a toilet paper roll

Most consumers don’t know that the toilet paper they find on shelves is made in part from climate-critical forests like Canada’s boreal forest.

Charmin, which is America’s number one toilet paper brand, is fueling a tree-to-toilet pipeline which threatens our climate, Indigenous communities, and the iconic boreal caribou. Every minute, a small city block’s worth of boreal forest is clearcut, in part to produce Charmin.

Canada’s boreal forest helps regulate the global climate by holding more than 300 billion tons of carbon — the equivalent of 36 years’ worth of world fossil fuel emissions — in its soils, plants, and wetlands.

We should not have to cut down climate-critical forests to make throwaway toilet paper. We need to stop this tree-to-toilet pipeline and make Charmin planet-safe.

Illustration credit: Ben Wiseman for NRDC

*Counter includes petition signatures by NRDC and our partner organizations.


Tell the CEO of Charmin’s parent company Procter & Gamble, to move toward a more sustainable model and stop flushing away our forests!
Tell the CEO of Charmin’s parent company Procter & Gamble, to move toward a more sustainable model and stop flushing away our forests!

YOUR INFORMATION

YOUR MESSAGE

Your message will be sent to:

Jon Moeller, President and CEO of Procter & Gamble

Subject line:

Stop flushing forests down the toilet and help protect the boreal!

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