Most consumers don’t know that the toilet paper they find on shelves is made in part from climate-critical forests like Canada’s boreal forest.
Charmin, which is America’s number one toilet paper brand, is fueling a tree-to-toilet pipeline which threatens our climate, Indigenous communities, and the iconic boreal caribou. Every minute, a small city block’s worth of boreal forest is clearcut, in part to produce Charmin.
We should not have to cut down climate-critical forests to make throwaway toilet paper. We need to stop this tree-to-toilet pipeline and make Charmin planet-safe.
Illustration credit: Ben Wiseman for NRDC