Tell Charmin: Nature’s Calling, and She Wants Her Forests Back!

Tell Charmin: Nature’s Calling, and She Wants Her Forests Back!

Send Your Message

Most consumers don’t know that the toilet paper they find on shelves is made in part from climate-critical forests like Canada’s boreal forest.

Charmin, which is America’s number one toilet paper brand, is fueling a tree-to-toilet pipeline which threatens our climate, Indigenous communities, and the iconic boreal caribou. Every minute, a small city block’s worth of boreal forest is clearcut, in part to produce Charmin.

We should not have to cut down climate-critical forests to make throwaway toilet paper. We need to stop this tree-to-toilet pipeline and make Charmin planet-safe.

Drawing of a toilet paper roll

Most consumers don’t know that the toilet paper they find on shelves is made in part from climate-critical forests like Canada’s boreal forest.

Charmin, which is America’s number one toilet paper brand, is fueling a tree-to-toilet pipeline which threatens our climate, Indigenous communities, and the iconic boreal caribou. Every minute, a small city block’s worth of boreal forest is clearcut, in part to produce Charmin.

We should not have to cut down climate-critical forests to make throwaway toilet paper. We need to stop this tree-to-toilet pipeline and make Charmin planet-safe.

Illustration credit: Ben Wiseman for NRDC

*Counter includes petition signatures by NRDC and our partner organizations.


Tell David S. Taylor, CEO of Charmin’s parent company Procter & Gamble, to move toward a more sustainable model and stop flushing away our forests!
Tell David S. Taylor, CEO of Charmin’s parent company Procter & Gamble, to move toward a more sustainable model and stop flushing away our forests!

YOUR INFORMATION

YOUR MESSAGE

Your message will be sent to:

David S. Taylor, President and CEO of Procter & Gamble

Subject line:

Stop flushing forests down the toilet and help protect the boreal!

(Consider adding your own thoughts — personalized messages are especially effective)
Read more and personalize your letter
When you take action you'll become a member of NRDC's Activist Network. We will keep you informed with the latest alerts and progress reports.