Tell Charmin: Nature’s Calling, and She Wants Her Forests Back!

Many Americans are spending more time at home than they have before due to the COVID-19 pandemic. This has unexpected consequences, including creating a major uptick in the amount of toilet paper American households buy. Unfortunately, most consumers don’t know that the toilet paper they find on shelves is made in part from climate-critical forests like Canada’s boreal forest.

Charmin, which is America’s number one toilet paper brand, is fueling a tree-to-toilet pipeline which threatens our climate, Indigenous communities, and the iconic boreal caribou. Every minute, a small city block’s worth of boreal forest is clearcut, in part to produce Charmin.

Just because Americans need to use more toilet paper at home does not mean we should have to cut down climate-critical forests to make it. We need to stop this tree-to-toilet pipeline and make Charmin planet-safe.

Tell David S. Taylor, CEO of Charmin’s parent company Procter & Gamble, to move toward a more sustainable model and stop flushing away our forests!

*Counter includes petition signatures by NRDC and our partner organizations.

Canada’s boreal forest, known as the Amazon of the North, is being cut down to make toilet paper — threatening our climate, Indigenous communities, and the iconic boreal caribou. Tell Charmin’s parent company, Procter & Gamble, to stop flushing away our forests!

Your message will be sent to:

David S. Taylor, President and CEO of Procter & Gamble

Subject line:

Stop flushing forests down the toilet and help protect the boreal!

(Consider adding your own thoughts — personalized messages are especially effective)

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